Why Your Skin Starts Changing in Your 30s & 40s — and What to Do About It

Serums Like Bamboo Firming Fluid Change Your Skin, Not Just Maintain It.

In your 30s and 40s, estrogen and progesterone levels begin to shift. These hormones play a major role in keeping collagen production steady, skin plump, and your barrier strong.

When they dip, you may start to notice changes like:

• Skin that feels thinner or more sensitive

• Faster moisture loss

• The early appearance of fine lines or sagging

• Increased reactivity to products or weather changes

So, What Can You Do?

The good news? You can work with your skin by supporting your hormones, calming inflammation, and using products that align with where your skin is now — not where it used to be.

If you're starting to see signs of aging, it makes sense to begin topically treating those areas with purpose. Here’s how:

1. Start with Barrier Support

A strong skin barrier is key — it keeps irritants out and hydration in. Look for a moisturizer that actively helps restore barrier function.

Try: Eminence Organics Echinacea Recovery Cream

This cream has a lotion-like texture, making it perfect for all skin types or anyone who prefers a lightweight feel. It helps reduce inflammation and supports barrier repair without feeling heavy.

2. Add Targeted Serums and Masks

While cleansers and moisturizers help maintain your skin, serums and masks are where you get real results.

Masks: Stimulate + Circulate

Many Eminence masks use natural stimulants like paprika or cinnamon to bring blood flow to the surface of the skin. This temporary “flushing” effect might seem intense, but there’s a reason behind it:

• It boosts lymphatic flow

• Strengthens immunity

• Stimulates collagen

• Plumps fine lines and wrinkles

• Improves skin tone and firmness

> This is a gentle, natural way to wake up sluggish skin.

3. Use a Natural Retinol Alternative

Retinol is a powerhouse for aging skin, but not everyone tolerates it well — especially if your barrier is compromised. If that’s the case, try natural retinol alternatives.

Eminence uses botanical retinol from the Tara Tree and Chicory Root, ingredients that target fine lines, hydration, and overall skin tone without irritation.

Try: Bamboo Firming Fluid: This bestselling serum is a fan favourite and reduces signs of aging. Use it under your moisturizer to firm, hydrate, and smooth.

4. Support Your Skin with Gentle Lifestyle Adjustments

Consider these simple shifts:

• Prioritize quality sleep (skin regenerates overnight)

• Eat a whole-foods, anti-inflammatory diet

• Stay hydrated — inside and out

• Manage stress to reduce cortisol (which breaks down collagen)

• Move your body to support circulation and lymphatic flow

Final Thought

Your skin is evolving — and that’s normal. By meeting it where it is, supporting it with the right treatments, and respecting the role of hormones, you can age with grace and glow.